Creative Thoughts from Fractions of Life.
I pitched the concept describing the idea behind the logo:
Utilizing the first initials of the name makes the logo easily recognizable to clients. How the characters connect to each other shows support and closeness of all stake holders. Especially the “C” – “Commonwealth” has the heaviest color, shows that it is the main building bridge between Brigham and Women’s Hospital and Harvard Medical School.
… Actually a female friend of mine saw this design this morning, she got it right away that it relates to women’s health and pregnancy, because the circular or roundedness symbolises women’s womb to her. Overall she thinks that this logo is very feminine. She’s 30 years old. So this logo works perfectly on at least ONE target audience of yours.
And client seems to love this approach! That’s a bit unexpected, it’s only the 1st attempt.
Then I developed the whole set of stationery for them.
Here’s a new project just got in hand tonight. It would be great if I can help them create the entire identity package, which I’m pretty confident in succeeding in it. I believe so far my approach is the closest to what they’re looking for. But this is only the simplest solution that I come up with by answers the question word from word. It’s way too literal, so there are still spaces to push it around. (Feb14, 2012)
In brief, the client’s background as follows:
Commonwealth Ob-Gyn PC
What do you do?
We are a small private practice affiliated with Brigham and Women’s Hospital and Harvard Medical School–world leaders in helping women live longer, healthier lives.
We are dedicated to providing individualized Ob-Gyn care in a warm, friendly and supportive environment. Our mission is to provide state of the art healthcare to women of all ages.
We provide timely and personalized care with maximum comfort, convenience and privacy.
Describe the target audience for your logo and stationery
Existing and potential patients, women ages 18-80+, looking for high-quality healthcare in the Boston, MA area.
What 3 things would you like to communicate to your audience through your logo and stationery?
And also the client has specified the colours to use.
And here is my first approach.